SavvyMoney Inc.

UX Design

I joined SavvyMoney Inc. as the only UX Designer on the team in 2016. Since then, I have been leading the UX efforts at the company. As an integral part of the Product team, I work closely with development and partnerships teams, to plan and implement enhancements and new feature roll-outs. I also wear the business analyst hat and analyze the impact of design interventions and evaluate growth of both product and partners.


Design-led product development

I joined SavvyMoney Inc. as the only UX Designer on the team in 2016. Since then, I have been leading the UX efforts at the company. As an integral part of the Product team, I work closely with development.

Credit score, delivered straight to online banking.


  • Score widget integrated within online banking using iframe solutions and apis.
  • New design resulted in 30 fold increase in user engagement.
  • Responsive components provide flexibility over widget dimensions.
  • Live on over 125+ partners across 10+ online banking platforms.

“I think I'm excited about it (widget). I think that's a great thing for people to monitor their own credit this way.”  - User

Credit report, monitor credit information in one place.


  • Rollout increased product value and thus, partner buy-in.
  • Used by over 250,000 users to monitor credit and information on their credit files.

Personalised offers and savings calculators


  • Standalone calculators and offers pages per product type - auto loans, credit cards, personal loans, student loans and HELOC’s.
  • Makes it easy to compare offers with existing debt making savings (on refinance/ debt consolidation) transparent.