A designer by day, tinkerer by night and unapologetic foodie in between ๐
I currently work as a Lead UX designer at AWS leading designs for the recently launched experimentation and launch monitoring serviceOn the side, I talk about design, user research and accessibility. I also mentor design professionals stuck in a rut or aspiring designers trying to break into the field.
In my career as a designer, I have led end-to-end design and helped product teams set up design-first product development processes, design systems, and accessibility programs.
I strive in the unknown. While I have designed for established, mature and industry-leading products; more recently, I led launch for two new AWS services. In retrospect, I have realized that the challenges, processes, and attitudes for innovating an existing product are significantly different from building something from zero to one where ambiguity is high, and agility is necessary.
My experiences have bolstered by belief that:
โDesigners are enablers. They aid in imagination, they create order out of chaos; they make product visions real.โ
Now, I practice and evangelize the idea of embracing the mess, more accurately: EMBRACING AMBIGUITIES!
Intrigued? Letโs connect!
How the e-commerce giant approaches design by working backward, according to Apurva Gupta, Senior designer at Amazon.
Embracing Ambiguity - Designing products from Zero to One.
Embracing Ambiguity - Designing products from Zero to One.
Achieving accessibility in practice.