HEY THERE! ๐Ÿ‘‹ ๐Ÿ‘‹ ๐Ÿ‘‹

I'm Apurva Gupta

A designer by day, tinkerer by night and unapologetic foodie in between ๐Ÿ˜‰

I currently work as a Lead UX designer at AWS leading designs for the recently launched experimentation and launch monitoring serviceOn the side, I talk about design, user research and accessibility. I also mentor design professionals stuck in a rut or aspiring designers trying to break into the field.

In my career as a designer, I have led end-to-end design and helped product teams set up design-first product development processes, design systems, and accessibility programs.

I strive in the unknown. While I have designed for established, mature and industry-leading products; more recently, I led launch for two new AWS services. In retrospect, I have realized that the challenges, processes, and attitudes for innovating an existing product are significantly different from building something from zero to one where ambiguity is high, and agility is necessary.

My experiences have bolstered by belief that:
โ€œDesigners are enablers. They aid in imagination, they create order out of chaos; they make product visions real.โ€

Now, I practice and evangelize the idea of embracing the mess, more accurately: EMBRACING AMBIGUITIES!

Intrigued? Letโ€™s connect!

Featured

Bringing innovation to market

How Amazon Brings Its Products From Ideas to Execution

How the e-commerce giant approaches design by working backward, according to Apurva Gupta, Senior designer at Amazon.

Speaking

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Interaction 2022

Embracing Ambiguity - Designing products from Zero to One.

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Grace Hopper Celebration 2021

Embracing Ambiguity - Designing products from Zero to One.

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Convey UX 2020

Achieving accessibility in practice.